The Key to Health and Happiness

More than a low fat, sugar and dairy-free, high fiber diet, macrobiotics is a way of life that brings one into balance with nature. It encompasses every facet of life, not simply physical well-being, including an awareness that personal health is influenced by nutrition, fitness, food safety, environmental concerns, spirituality, lifestyle values, and social responsibility.

The foods we eat become part of us, and creating balance in each meal can be a practical, positive step toward creating a balance in all aspects of life. Creating balanced meals means choosing foods that are fresh, in season, and of the highest quality. Both scientific research and traditional lore have shown that grain-based diets, which include a variety of vegetables, beans, and sea vegetables, promote balance, health, and vitality.

The macrobiotic approach emphasizes choosing healthy foods, that is, foods that are organic whenever possible, non-GMO, sugar-free, and made without the use of preservatives or additives. Unique Japanese foods such as Japanese green tea, kuzu, traditional soy sauce, rice vinegar, umeboshi, and miso are made using traditional methods that preserve and enhance their healthfulness and vitality.

Mitoku selects each of our company’s foods based on the beliefs and standards of our late founder Akiyoshi Kazama. We have traveled throughout Japan to discover foods that meet the highest macrobiotic standards of quality, both in their ingredients and their production. Mitoku believes in the old Japanese adage, ishoku dōgen, which means “food is medicine”. The Mitoku label is your assurance that these traditional foods are of extraordinary quality and are made to promote health and happiness.

Mitoku Story: Mitoku and Macrobiotics

MITOKU – Japan’s Natural Foods Pioneer
Published in Macrobiotics Today, November/December 2002 (vol. 42, No. 6)
By John Belleme

If you are cooking with a high quality, traditional Japanese food that was made in Japan or drink organic green tea that was grown in Japan, there is about an 80% chance it came from Mitoku Company, Ltd., of Tokyo, Japan. This company has profoundly influenced the eating habits of food conscious Americans and has been very influential in setting the manufacturing standards for Japanese natural and macrobiotic foods made in Japan and other parts of the world. However, the statement “made in Japan” has not always been held in such high esteem. In fact, I am old enough to remember when “made in Japan” was a joke. Read more…

Mitoku Story 2: Aveline Awards

Mr. and Mrs. Akiyoshi Kazama, founder and president of Mitoku Company, Ltd., were presented with the “Aveline Award” in the first annual “Aveline’s Thanking Ceremony” that was held at the Kushi Foundation International Summer Conference on August 6, 2002. Following is the text of the speech given by Mr. Michio Kushi honoring and thanking Mr. and Mrs. Kazama:

Dear Mr. and Mrs. Kazama,

While we were beginning education in Boston, we formed the first natural food company in America, Erewhon, owned by Aveline Kushi, to support natural, healthy lifestyle with macrobiotic principles. At that time, our students and associates were mostly Hippies and Drop-Outs, who were seeking a new vision of the world. Read more…

Author: Michio Kushi
Copyright holder: Midori Kushi